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Internal
Strengths
- What do you do well?
- What unique resources can you draw on?
- What do others see as your strengths?
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Internal
Weaknesses
- What could you improve?
- Where do you have fewer resources than others?
- What are others likely to see as weaknesses?
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External
Opportunities
- What opportunities are open to you?
- What trends could you take advantage of?
- How can you turn your strengths into opportunities?
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External
Threats
- What threats could harm you?
- What is your competition doing?
- What threats do your weaknesses expose you to?
SWOT snapshot
Start adding notes to generate a quick summary of your current position.
Recommended next steps
- Add at least one note in each quadrant to unlock action prompts.